You can have the best meal and the best restaurant website in the world, but without effective advertising, no one will know about it.
Just because you have launched your website on the Internet doesn’t mean that everyone will come flocking to it.
In fact, nobody will know it exists if you do not get out there and promote it. There are several services available to help you get the word out there, but they cost money. However, there are several ways to get the word out for free.
Here are six website promotion tips you need to follow to get your page up to the top of the search engines.
1. Social Media Marketing
The world of social media has completely changed online marketing.
Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them.
Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have branded imagery.
Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Instagram remain the dominant forces for restaurant owners, but Pinterest and Twitter are starting to catch on with businesses as other ways to promote a website.
2. Search Engine Listing
A simple way to start getting traffic to your website is by using the search engines.
Submit new content to the search engine directories like Google, Yahoo!, Bing etc, so it can be indexed.
The major search engines offer this free service, and you can acquire it with smaller search engine directories as well. This is one of the first things you need to do to promote a website if you are adding fresh content weekly.
3. Signature Branding
Your brand image is how people will recognize your restaurant.
Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention.
Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL.
It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options. If you want to learn more about how to create a mobile-responsive website for your restaurants, our team from Tavernify is more than happy to help.
4. Reciprocal Linking
One way to show the search engines your restaurant website is trusted is by having other websites link to your site. If you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles.
Do not start linking your site to a number of low-ranking, low-quality sites. The search engines want to reward you with a higher website ranking when they see your website is linked to higher ranking, authority sites.
Focus on creating links that are relevant to the readers, and use quality keywords or phrases to gain a link. Inbound links are an important part of the SEO world, but you must be careful in the way you create them.
If you do too many at once, your restaurant website can be banned from the search engines. Slow and steady is the best way to go when you are working on quality inbound links to your website.
5. Focus on Quality Content
Out of all the website promotion ideas, you will read about online, the best one is to focus on quality. Why are you writing blog posts for the readers?
Are you giving them the information they want, or are you only focused on getting something “fresh” on your website?
Creating quality content is vital to your website, and to your overall ranking. Write the kind of content that other people want to read and promote on their own blogs/websites and on social media.
For restaurants, you may tell stories of every meal that you prepare in your restaurant. Behind the scenes create trust among your blog readers and very high likely they will tell their friends and families about how amazing your restaurant is.
When you create a company blog, use Google Authorship to help you gain visibility. This will link all your articles together, and it will rank higher in Google.
Send out new social media messages each time you upload a new article to the blog. Monitor the blog to find out what is working, and what you can ditch if it’s not moving traffic up.
6. Use Google Local Business
To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, they will allow every business to register their information for free.
You can add pictures, include promotional offers, and even submit mobile ads.
The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence.
Google even provides directions to your location, and they allow customers to call right from their mobile device.
Moving Forward With Restaurant Website Design
Alright, we did our best not to overwhelm you with too much new information without sacrificing on ensuring you have a complete basic understanding how to create a professional restaurant website. Everything we discussed in this tutorial is really important for your first website’s success.
You now know all the core elements needed to create a website that converts, from choosing a domain name, subscribing to hosting providers, design and developing the easiest way, SEO, speed optimization and marketing your website.
But, remember, in the world of website design, there’s no one-size-fits-all guide or tips. Always research on the features that suits your restaurant need! You need to apply what you learn and keep learning how to develop the right website, never assuming that something will work just because you’ve read it online.
Every restaurant is different: While there are many tips and best practices we can teach you, only you know how your business and branding works, who your customers are, and how to effectively apply what you’ve learned here!
Good luck, and if you’re serious about designing a website restaurant, Sign Up for Tavernify. We offer a free 15-mins consultation to discuss how you could gain ROI from a website that you desire.
Congratulations! You are now well equipped with the knowledge and secret that your competitors do not know! Start building your website today and see customers flooding into you restaurant tomorrow. Provided, you do what we told you throughout this tutorial. We wish you a goodluck on embarking a journey to create a memorable experience and connect with the customers – online.